It's the lyrical content. Horror inspired rap lyrics, or what not.
There are different sounds to it.
Like Sutter Kain and his ghetto metal. It's horrorcore over death metal samples.
Or Mars and old school Brotha Lynch Hung have that old funky gangster rap beats with R&B hooks.
You have devil shyt which is southern horrorcore. All of they grill induced lisps and horrible pronunciation you've come to love from southern rappers with very spooky beats. This is ShyOne and 36Mafia.
Of course there are the back packer sounding horrorcore acts such as Necro or DZK or Jak Progresso. Though Jak Progresso's beats are a bit out there.
Old school 90s horrorcore when all of a sudden there was a small surge of horrorcore acts such as Grave Diggaz, Insane Poetry, Flatlinerz and Hyenas In The Desert.
Just depends which style suits you more.
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