The 2010s marked a tremendous technological turning point in global culture. Social media changed the way the world communicated, began to democratize the transmission of news and information introducing a greater transparency of the operations of the ruling class.
It also marked the year mobile overtook television as America's first screen.
Big data created a monumental shift in the world of advertising, and social media management and micro-targeted advertising became the new standards of how products and services were marketed to individuals instead of generational or demographic targeting of the past.
And as the mobile world took over, media consumption changed with it. Binge-watching became the new standard for how programs were consumed. Netflix, Amazon, and other web streaming services eliminated the need for cable television, and the largest percentage of media consumers under 30 cut the cord or were born in a post-cable environment.
Those are the first big generational shifts which come to mind, but I'm sure there are others.
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