Why make an Angry Birds movie? Movies are still a relatively safe bet. Although production costs have gone up, the average revenues have followed accordingly. There are many people out there willing to invest to movies and it's still pretty common to double ones investment.
And for Rovio it's pretty much the last chance to breath any life back to the franchise.
Think of the positive side: If the movie crashes and burns in the box office, it'll probably be the last you'll ever see of them birds.
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