It's all theatrics. The sole purpose it to get a huge bump in the polls and hopefully sway some of the fence sitters. It's like a Spielberg movie. You know you're watching eye/ear candy, but if done right it gets to your gut regardless.
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“The fact that we live at the bottom of a deep gravity well,
on the surface of a gas covered planet going around a nuclear fireball 90 million miles away
and think this to be normal is obviously some indication of how skewed our perspective tends to be.”
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