Well, it is and it isn't a free market today. There's the flip side of the coin where regulations surpass what a small business can afford doing, which paves the way for corporatism. We see a lot of that in many industries, like GMO regs making it easy for Monsanto to be a giant of the field. No idea if that fits into your specific case but it's an important point to bring up in this conversation.
There's a happy medium. Nothing is black and white.
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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