They're... monetizing memes. I imagine the only people who will want to play this are meme fiends with other meme fiends, which I imagine will be a pretty small market.
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Originally Posted by J.R.R. Tolkien
There is only one bright spot and that is the growing habit of disgruntled men of dynamiting factories and power-stations; I hope that, encouraged now as ‘patriotism’, may remain a habit! But it won’t do any good, if it is not universal.
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