I use it all the time, but when I'm trying to make a point about something it lacks substance because it doesn't actually have a meaning other than that of derogatising the subject matter. You could say that "it reflects ill begotten, out dated and racists views which are dangerously discriminatory, while being an apalling match of colour that no right minded man would even dare to look at" and you'd be saying something. To call it "***" means well... jack**** to be honest.
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Occasio praeceps
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