Well, a lot of the technology used today didn't exist back then. No sequencing, no loops, no PC based cut and paste, and everything was analog and recorded on tape.
But Hendrix, The Beatles, Pink Floyd, The Beach Boys, The Yardbirds, The Moody Blues, and others all put out amazing stuff.
Also, please post examples of what you consider to be "modern rock music".
In the 60s there was basically just rock. These days rock has been splintered into dozens and dozens of sub-genres so it's impossible to determine what you mean by the words "rock music".
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“The fact that we live at the bottom of a deep gravity well,
on the surface of a gas covered planet going around a nuclear fireball 90 million miles away
and think this to be normal is obviously some indication of how skewed our perspective tends to be.”
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