na ofc they aren't creating them but they're definitely trying to build hype around them and turn them into a selling factor. just like Celtic/Rangers for example, i couldn't be bothered to watch a SPL game but i'll always tune in for one of their games because of the rivalry that accompanies it. i think if the MLS can somehow manage to build similar roots within their league they can have some appeal outside of NA, perhaps. obviously it won't happen overnight and it won't come anywhere near the most iconic rivalries in world soccer, but it definitely helps to build intrigue in a league that lacks it elsewhere.
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