Been amping up the website development side of our company targeted towards smaller businesses / local market these past two months. On average we close about 4-7K worth of web dev (plus recurring maintenance services and hosting) for every $600 spent on outbound lead generation. Pretty good ROI...trying to find ways to increase the close rate more.
I also have a new marketing partner (ex-Marine) that took a local company from 0 to 52K in less than two weeks and lives + breathes
SEO. Things are looking up.