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Old 01-25-2018, 05:18 AM   #20 (permalink)
rubber soul
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Originally Posted by Dylstew View Post
So it really is the pop version, but it was a big marketing term even back then?

It was the marketing tool. Radio stations used the term to separate bands like Blondie and Talking Heads to the likes of, say, Foreigner or the Bee Gees. It seemed like a softer way of saying punk rock to make it more palatable to the consumer. Some of it wasn't even New Wave. Tom Petty and the Heartbreakers were considered New Wave for example. It worked for a few groups (Blondie wasn't that big commercially speaking until Parallel Lines), but for others, it was kind of a disaster. It's possible the Post Punk description that was big in the early eighties was a reaction to the New Wave hype. There was also something called Post Wave which would have included bands like New Order for example.
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