Not sure what you're on about with the mega-market vs the little guy thing. They all have their own business model, and they'd all love to be the one everybody logs in to, it's just that YooToob got the jump on everyone by being the most accessible right out of the gate, and they keep it that way.
You want people to listen to lossless, then upload your **** in any lossless format. Pretty simple, really.
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