Originally Posted by Anteater

When you work for a marketing company that has clients in specific niches (like real estate, insurance, certain kinds of medical services, technology products, etc.), then qualifying a lead would be taking a call from someone who opted in via Facebook Messenger (or booked an appointment via that business's online calendar) to your company who is interested in the services those clients provide their target market. All sales organizations have people who handle different stages depending on where that lead is in the sales cycle.

This is different from what Frown keeps bringing up. In a telemarketing job, your primary goal is to make outbound calls to businesses on a list of some kind, but in most cases the close rates on those aren't high because they're cold traffic. In most cases, they've probably never even heard of the company you are calling for.