Anteater

If you were a black guy in the Bronx liking ****loads of anime pages on FB back in 2016, your Affinity would have been Asian-American and you would have been served ads by advertisers that they felt aligned with your cultural background. That's how they worked up until late 2016 when they were phased out.

I'm not saying it isn't possible to get pretty close to targeting race if you drilled down far enough into layering down interests, but it was never especially easy and the data was never some kind of ironclad guarantee that you'd reach that audience the way you wanted to. Which is why nobody said anything about it for nearly three years until after the 2016 election cycle.

Beotch I used those Affinities for ads back when they existed, including running ads that targeted lower income homeowners for refinancing. It was inaccurate as **** back in 2015. That's why nobody cared until Trump won and suddenly everyone who lost needed another scapegoat to tack onto their bullet point lists.

I've been in online advertising in some way or another for over a decade now. I'm explaining a subject I actually know a thing or two about and Frown is trying to lecture me.

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