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Originally Posted by Frownland
Mfw Anteater admits to a blatant ECOA violation that wasn't even ambigious in 2010, let alone 2016.
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There was nothing "ambigious" or illegal about it, you dope. Affinities were primarily used for A-B testing to determine if people responded better to messaging that incorporated some degree of diversity versus just showing a bunch of smiling white people in an office break room. What makes social media advertising interesting (and scary) is that it can tap into demographic interests over time in increasingly more intricate ways by seeing how people respond to fairly broad sets of material. In that sense, it works like a funnel.
You remember that Straight Outta Compton movie? A lot of positive buzz was made about how smart the people behind that movie were at using digital ads to get that movie in front of more people who were legitimately interested in "African-American culture" based on their behavior on the platform.