Quote:
Originally Posted by Anteater
There was nothing "ambigious" or illegal about it, you dope. Affinities were primarily used for A-B testing to determine if people responded better to messaging that incorporated some degree of diversity versus just showing a bunch of smiling white people in an office break room. What makes social media advertising interesting (and scary) is that it can tap into demographic interests over time in increasingly more intricate ways by seeing how people respond to fairly broad sets of material. In that sense, it works like a funnel.
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If you target your ads for a mortgage product by race in any manner it is expressly illegal under the Equal Credit Opportunity Act. I mentioned that this was unambiguously illegal since that clarification on social media advertising in lending was done via enforcement years after it was put into effect. It still remains illegal even if you don't think that your race targeting is race targeting lol