Women's football is certainly on the rise. There was a lot of coverage given to the Lionesses last year; they did very well. Can't quite see it becoming as popular as men's of course, but it's definitely coming out of the shadows. There are even regular female pundits now on Match of the Day, whereas before the only woman who would have been there would have been Gabby Logan, presenting, and that probably due to her connection to the football fraternity.