I feel like there are a lot of reasons other than one team having a different name that leads to people liking a team.
I agree with the tribalism point but doesn't that essentially just reduce it to "I cheer for team x because my father/mother/friend etc. also does?" At least in most cases I would think so.
Either way I just think the team names are often corny and don't even coincide well with the area they're based in.
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