More ideas I've got to crowbar into it:
1. Giving present to children is how he 'grooms' them.
2. The line "do you want to come and see my reindeer, little boy" has to be in there somewhere.
3. Christmas songs are a form of brainwashing, to make children more susceptible to his devices.
I'll leave out mentioning his 'magical sack' or him entering through the chimney..
