Jane From Occupied Europe epitomises the DIY sound... i love it. it's just a couple of Manc teenagers recording, pressing and distributing on their own.
Nowadays they would just post them up on myspace and leave the music to drown...
If you haven't, cardboard adolescent, for Allah's sake read 'Rip It Up and Start Again: Post Punk 1978-1984' by Simon Reynolds, it came out in '06 and is a the definitive (and only) book on the subject
it has a whole chapter on Swell Maps and the indie label movement (Rough Trade etc)
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