It really depends on the person and how open minded they are. I mean, one of my friends listened to pretty much only ska punk when I met him and I managed to get him into Faust and Tortoise within a week. At the same time, I've hit so many brick walls trying to introduce people to my favorite bands that I've learned it's probably a better idea to introduce them to things you like that are similar to their own tastes. If you can't do that, you probably shouldn't bother.
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