The 360 and PS3 are pretty evenly matched, I'd say. The 360 is simply cheaper, so it's selling more units. Why pay more for a console that isn't markedly and transparently better? A Sony devotee may find his/her reasons to, but the average Joe won't.
But yeh, I agree, ultimately sales aren't what matter.
EDIT: Oh, and as for the Wii, it's just selling so many units because every parent in the goddamn country is buying it for their kids because, much like children themselves, it's fucking stupid and annoying and apparently breaks shit.
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