100% of the time when people like dimmu borgir, it's not for the ultra vague hints of their ancient quasi-hinted at relationship to black metal, it's for all the other nonsense they have going on. I wouldn't even care about this band at all except it gives people a bad idea as to what black metal is all about. It's just pop disguised as rebelious music for dark kids. A triumph of marketing more than anything else, quiet impressive actually that they could convince so many people that such tame pop music is "dark" and "evil" or whatever.
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