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Old 04-27-2008, 02:03 PM   #353 (permalink)
Rainard Jalen
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Join Date: Aug 2006
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Quote:
Originally Posted by Wayfarer View Post
"Their use of time signatures and melody combined..."
Oh come on it was tongue in cheek .

Quote:
LOL @ Rainerd Jalen for implying that Tool are commercial sellouts who prefer record sales over innovation. They have specifically built a career out of staying away from the media as much as possible, much the way Led Zeppelin did. You don't see Maynard or Adam Jones popping up all over guitar magazine. It's because they care more about their art than their image. They don't particularly care about the marketing side, and the fact that they remain successful is a huge testament to the quality of their music.
I don't particularly want to resurrect this argument, but I'll say this much: cloaking themselves in obscurity and mystery is all a part of the marketing. Maynard himself has commented in interviews about the early behaviour of the band, what they had to do in order to survive in the post-grunge dominated scene etc. Enshrouding themselves in enigma is largely how they built their popular reputation and were thereby marketed. Loz, the band has always had this habit of spreading little rumours here and there, little stunts and whatnot. Look up lachrymology, for instance. One of the very cleverest most ingenious things about Tool is the uncanny subtlety of their marketing.

Oh, and Maynard has done quite a few odd little ventures over the past 7 years or so. You should probably investigate a little closer before making sweeping statements.

BTW in case you don't really get my point, I wasn't using this to diss or slate Tool. Just stating the case as it is. It doesn't add to or detract from their musical achievements.
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