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In the 1990s, the term became a blanket description for middle class young people associated with alternative culture, particularly alternative music, independent rock, independent film and a lifestyle revolving around thrift store shopping, eating organic, locally grown, vegetarian, and/or vegan food, drinking local or brewing beer, listening to public radio, riding bicycles, and magazines like Vice and Clash and website Pitchfork Media.[5]

Robert Lanham's satirical The Hipster Handbook described hipsters as young people with "...mop-top haircuts, swinging retro pocketbooks, talking on cell phones, smoking European cigarettes, ... strutting in platform shoes with a biography of Che Guevara sticking out of their bags."[6]

Hipsters are considered apathetic, pretentious, and self-entitled by other, often marginalized sectors of society they live amongst, including previous generations of bohemian and/or "counter-culture" artists and thinkers as well as poor neighborhoods of color.