Some people buy it because they want to have control over the community, or because they enjoy it and want to give something back, or because the current owner finds the load too much and it goes to whoever wants to give them most for it. Sometimes in such instances "buying" it may be more a verbal formality than an accurate description of what happens.
Why a music company would want to own it I'm not certain. It could be to keep tabs on taste and interest, it could be to have a slow foot in and slowly take control and make it to more of a business venture, it might just be because they like fingers in pies. Since buying it they haven't really changed how things happened though so it may just be the fingers in pies.
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