I think the change in demographic for Radio 2 has a lot to do with the lack of British folk music.
Before Radio 2 was modernised you used to get tons of folk music , country , jazz & plenty of roots music being played on there all the time. But now it seems to want to target the post Radio 1 audience. The 30 somethings , which is why you get DJs like Steve Wright & Jonathan Ross basically playing the same playlist Radio 1 was playing 10/15 years ago.
There's no British folk music around because there is no major mainsteam outlet for it anymore.
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