Who you think had the funniest attempt at revamping their image? Tell me about it and post the evidence here.
One of the funnier examples I can think of is New Kids On the Block. When their popularity as a squeaky clean boy band started to fade after several years in the limelight they tried to change over to more of a bad ass image, with hilarious results. Here's the evidence (for some reason embedding the video isn't working, so here's a link):
YouTube - NKOTB - Games