I voted for Hendrix, although in hindsight I probably should have voted for The Beatles simply based on their sheer ubiquitous presence in pop music.
Having said that Hendrix was hugely influential upon guitarists and pioneered the use of distortion and effects pedals. I'd say his incursions into psychedelic were far more convincing than The Beatles.
And I don't think it would be stretching it to say that he had a massive influence on prog rock's formation and the increase in technicality that came with the genre.
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