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Old 02-05-2009, 11:17 AM   #47 (permalink)
Urban Hat€monger ?
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Quote:
Originally Posted by TheCellarTapes View Post

The threat from the big retailers in the Western World is far too apparent to ignore. A good record shop would make an even better multi national coffee shop and a bland major label will always find ways to survive, a tragic truth which as music fans we all have a responsibility to prevent.
It's already happened and it happened a long time before music was downloaded for free.

The major labels have been a monopoly for over 20 years. They've had a stranglehold on radio , TV and other media outlets which has all but killed off most of the independent labels. How many true independent labels are there around now that can compare in size & structure to the likes of 4AD , Rough Trade , Creation or SST in their prime. I can think of one label , Beggars Banquet , and thats it.

The only independent labels around now are small time outfits who don't stand a hope in hell of getting any real exposure because of the stranglehold of the majors , it is not down to people downloading.
If anything it's helping them because filesharing on the internet is probably the only way people would be able to hear the stuff being produced by these labels. And it has been said many times by many people on here if a product is good they will buy it.

These labels need to realise this and make a marketing strategy to accommodate this. It's no use starting up an independent label and then start bitching & whining about your stuff being traded for free online , that's become the norm now. If your not prepared to accept it and find ways of turning that extra exposure into money then you shouldn't be running a business in the first place.
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