I think movies like Blair Witch, Scream, I know what you did last summer and so on rely even more than usual on the audience's ability to connect with the characters. If that connection works, the movies become very spooky, but if it doesn't work, the movies get much less spooky.
I mean - I didn't really connect with the characters in Blair Witch. I didn't connect with the characters in the Evil Dead either, but that movie scared me more than Blair Witch because the connection with the characters is less important.
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