Originally Posted by Veridical Fiction

Indeed.
I just can't imagine taking a swig of a soda, looking at the can in exasperation and saying "Fuck yea, THAT'S got some zest!" then high-fiving a white guy.

Besides, isn't there a soap called Zest?
"you're not fully clean unless you're Zest-fully clean". Remember that? Yea buddy, there's soap in that drink.