i don't think that's really true, capitalism is stuffed to the brim with protocols, ways in which one is expected to behave and present themselves which might seem completely natural if you've been raised with them but which at the same time are completely ridiculous and irrelevant, an image with little content. wearing suits as just a mundane example. as the 'system' gets more complex and increases its own functionality, it gets better as identifying individuals as functional or non-functional, and even pressures them into those roles. we assume that a certain percentage of the population will always be criminals and the system accommodates them, funded by the rest of the population. art and philosophy, which walk the functional/functionless divide start to get absorbed by advertising. as they do, they become more and more standardized and template based. basically we have assimilated non-conformist roles into the system, thereby essentially killing them. at that point the choice is conformity or crime.
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