The Halo series, multiplayer and single player has innovated the genre in tons of subtle ways. Play an average pre-Halo era game like JK: Outcast and you'll know what I mean. The single player has always been fun (aside from some of the flood moments) and the appeal of the game isn't simply in the multiplayer, that's the most common, overused argument I hear when people talk about Halo.
Even if you don't like the game, pay your respects to it.
Also, I've got to agree the Battlefield series has some fantastic online. Also if you want something with a slightly higher learning curve, I'd recommend WWII Online: Battleground Europe.
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