If I'm exploring a genre I'm not familiar with, I tend to just cross-reference multiple sources. I tend to avoid popular magazines and what have you.
If it's a genre I'm already familiar with, I seek out people IRL, people on forums and chat rooms and what have you, and ask questions regarding bands I hold in high esteem.
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Or I just search what influenced my favorite bands or which band were influenced by my favorite band etc etc ...
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^^^^ Yep. Scanning linear notes and reading interviews is generally fruitful.