Can't say I've ever discovered an artist because of a commercial, but that's not to say I've never heard a commercial in which I found the music appealing.
Here is a fine example. I saw/heard this commercial many times when it was new and loved the special effects, the chick, and the music. I never bothered to check who the musician was. Later on, I happened to get into Dabrye and recognized the song while listening to his album.
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