Why loath the Mayans? This is just business as usual for the promoters of such ideas and who cash out by generating public interest. The January 1st that you talk about is an equivalent event, where people rejoice something that is just like any other phucking day, albeit it is based on a Georgian calendar.
The thing is that as always, one can market happy events more easily, effectively and profitably, so that is done more often. However, to keep the charm of happiness live you need to call upon attention to such events periodically.
Even, the Christian, Islamists, etc. talk about the Judgment Day when they cannot foresee their own end before that.
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