Why must hipsters kill everything?
I read someone that questioned what they'd be remembered for. That you couldn't be remembered for remembering (a retro dig). But remembering is unfortunately what they do.
I'm pissed tonight about this new blackberry commercial...
There are multiple things going horribly wrong here and I want to just throw **** against the wall here, but lets start with the choice.
The Beatles "All you need is love" is somewhat offensive. I'm not actually offended but the concept of the song is slightly different than the idea of "all you need is a Blackberry." At this point in their lives I'm sure Ringo and Paul are letting it slide, but I'd like a little of the fury we saw when Michael Jackson allowed Nike to use Revolution to hock (sp?) shoes.
But even if we forgive the terrible connection drawn between love and constant communication, I can't forgive, and this is the point on which most of my ire is focused, is the selection of the Beatles and having them being sung like the love child of James Mercer and Beck Hansen. Its weak, its intentionally sloppy, its skeletal and frail, woefully fragile, and sung as if it was his very bared and open soul.
HOW COULD YOU NOT LOVE HIM...AND BUY A BLACKBERRY?!?!?!?!?!?!
This commercial was aimed like a big fat nuke at hipster urbanite trash so concerned with being counter-culture that they don't see corporate america whispering in their ears like some Kanye-shaded, skinny-jeaned, Devil-wears-Diesel Jeans Lucifer telling them that iPod, Blackberry, and Timbuktwo messanger bags know them, understand them, and are the only salvation. I can see Ana Marie Cox declaring it a godsend.
What you ought to be really concerned with here is how calculated corporate america is, and how on the money they were with this one. If you do any amount of research, and by that I mean the first page of a google search you'll find this...
Esteban
The cover is sung by Grayson Mathews its an ad song company based out of canada.
Oct 31 2009, 02:52pm
(from:
Link)
Well thanks Esteban. If what our Ecuadorian* friend is telling us is correct then that means this song wasn't even selected by corporate america, it was designed by them.
And lets be direct about here, this isn't a psychedelic movement driving toward something so culturally unacceptable it can't be co-opted. This isn't punk which was co-opted so well that its been eating its own children for the last 40 years with the death-rattle screams of "that isn't real punk." These are nerds, based in intelligence, culturally disciplined to be counter-culture and for so long reigned as impregnable to the gray suits in the boardroom.
Whats most scary is that the gray suits don't give up, and what this tells me is that Corporate had to create, avatar-like, some form of lab-hipster born to seduce the city-transit dwelling race far beyond their Claw-Machine reach to their wallets. Let this entry not be grouped with my traditionally pissy rants, full of harrumph and temper tantrum.
No my friends, let this be grouped with the fire in the pulpit warning, a Jonathan Edwards "Sinners" speech, a prophecy of the terrible events to come. There are sleeper cells amongst us. Grip your duct-taped wallets tightly, keep your "fixie" locked up inside, and remember to wear the safe color if you leave the house...gray.
*I have no idea where Esteban is from.