I'm midway through a unit of lectures about this at university at the moment.
To sum up what I know so far, lots of reasons, media input, what our parents like (either by liking what they like, or liking what they don't like as an act of rebellion), what our peers like, and age has a role to play as well (less mainstream as age increases (apparently))
I'll type some stuff out tomorrow morning before I get the train if anyone's interested and I get up with enough time to do it. I could probably PM a link to one of the unit reading PDFs we have on the uni website as well, if anyone's interested just ask.
__________________
Sig removed by mod.
|