Originally Posted by right-track

I think I managed to translate and get the gist of this ^
It means, little piggy, that the story went round the rumour mill quite a while before the press got wind of it.
Emphasis on, the press. Incredibly, not everything happens first on the internet!

The same applied for when Gerrard stayed on with Liverpool after winning the Champions League. He wanted out, but the local gangsters were having none of it. Another rumour that proved correct over time.