Well, bodybuilders, swimmers and the like have an excuse perhaps
Aside from possibly being a bit prejudiced, I think us guys should enjoy that we can get by fine in society without make up, cream in our hair and shaved legs .. at least in Norway. There's a whole industry who would love all that to become the trend norm so they could make cash from selling beauty products to men - and they're pushing it.
In the place I'm from, guys my age and up seem pretty resistant to this sort of stuff. I don't know many guys who really spend much time on their looks, f.ex by shaving legs and using male beauty products, but it seems some of that is becoming the standard with teenagers.