first I plan a date, usually a month or two in advance, then i get a couple other bands who are willing to play. then i start hunting around for a venue available, which usually isnt too hard since there arent too many that would draw a good punk show, stick with the venues that people are used to. Once the date/venue/bands are confirmed i flyer the hell out of record shops all over the city and on cars in the parking lots at other shows. Ive been playing in phx long enough so I personally know the club owners and promoters and its pretty easy to get them to help with promoting the shows via local entertainment newspapers (here the most popular is New Times). There are also a ton of punk rock websites that focus on a particular state where you can advertise a show. azpunk.com in arizona for example, which usually helps get a good turn out.
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