The story behind this is hilarious, too. Virgin sent them to some company who specialized in album art..they showed them a whole bunch of concepts (included was a few that became famous, like the guy on fire shaking hands with some other dude) and as the band were walking out unhappy Partridge saw this hanging on a wall and pointed it out. Apparently it was the office joke, like, "Nobody would ever want this, haha" so they just kept it on the wall as a joke. And XTC liked it and convinced the guy they were with (who thought they were kidding) to let them use it.