I used to work customer service for a coffee company (Gevalia) who actually had pretty darn good coffee. We'd get nice little incentives, like, if someone called to cancel an account and we were able to save the account, they'd give us a free box of coffee, blend of our choice.
I was a total junkie for the "Cafe Greco" blend, and I went out of my way to save a lot of accounts so that I could take home at least one box a week. It wound up being like, one box a day at one point, which was entirely too much coffee - so I started gifting friends with the coffee, and I was their hero for a period of time.
Just an FYI, though - the subscription based service for Gevalia coffee is kind of a scam, and really hard to get out of.