What are some music marketing tactics?
In other words, what are ways that companies use to promote albums? Have any specific examples?
So off the top of my head, lady gaga's latest album had a billboard or two, on the streets |
All that comes to mind is Tv and radio appearances by the artist talking about wthvr topic the host is talking about and then at the end they plug their cd.
Or if its in a late night show they play a song and then do a little interview and at the end they plug their cd again. lol |
Purposely leaking songs to test the strength of songs as potential singles.
Releasing an entire album without telling anyone online or in general Making appearances, performing at award shows, performing at events, etc. Appearing in movies, sitcoms, television shows, etc Doing an interview or documentary. Leaking rare photos of a singer to the press so they can stay in the headlines Creating made up stories about a singer to the press so they can stay in the headlines Saying things like " I am a feminist" "I am a social activist" "I am a role model" "I am a politician" although you really aren't or do not believe in those things Endorsing other brands such as food, perfumes, clothes, etc. We can talk about this all night long because there are so many marketing tactics. All these things collectively impact a singers or artists career and record sells for the good or for the bad. |
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Que the Cher: *If I could turn back tah-ahm* I get what he's saying though. Didn't Beyonce just do that? |
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Plz don't mention that Beyonce did it.. you'll get RealTalk all riled up again. |
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Thats not doing as well as my marketing outline had predicted. Quote:
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So in this particular case, if a established popular mainstream artist did something like that, that would be for marketing reasons versus an up and coming unknown artist. |
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