Cactus Kid
 

So, the Oasis advert with the Cactus kid. This thread now becomes a race: reference the cultural (if now retro) source that it draws from as inspiration behind it's theme and motifs as the saga plays out.

You can find the (attempted?) viral campaign here: MySpaceTV Videos: SOMETHING CRAZY HAS HAPPENED! by CACTUS GIRL along with a couple other viral videos.
You'll also find the actual adverts on YouTube.

I'll leave you with one clue: you're so cool.