I think perhaps you're going at this "bad guy" approach from the wrong angle...
From numerous conversations with girls about this, "bad guys" are (generally) more attractive for a number of reasons:
1) They're not an easy catch. They require effort to get their attention, you can't walk all over them, and they won't always do everything you want (In fact most of the time they'll do what they want and not what you want, but that leads me to the next bit).
2) They're generally a LOT more confident than "nice" guys, and will take command of situations. They're controlling, they offer a feeling of strong, dominant protection.
3) They're frustratingly Unknown. :P The stereotypical nice guy will open his heart and mind to a girl if she just asks. For a bad guy, it takes a lot more to get under their skin. Not knowing what's underneath is one of the greatest allures. Curiosity killed the cat after all :P
However, nowhere in there does it say "insult the hell out of them and see how they respond". If you're intent on trying this, be aloof, be difficult, be uncaring, but don't be insulting. That will just get you slapped, and unless you already have a ridiculous amount of charm, you're not gonna be able to pull that one off.
One final thing to note is that if you are trying to be anything but yourself, it will be noticeable, on some level. If you're inherently a nice guy, and you're trying to pull off a "bad guy" approach, I'd be willing to bet it's gonna fall through almost entirely. Going against your character never works as well as just being yourself, even if you're just trying to get laid :P
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