Lou had one hit, walk on the wild side, that wasn't even 'really a hit'. Berlin was a commercial failure too, even as far as being named a disaster by Rolling Stone magazine (who later included it in a top album list? about 300ish?).
Love are not referenced half as much as the other 60's psychedelic groups, not half as much as groups such as The Doors or Jefferson Airplane (two bands I also listen to regularly). Also, Arthur Lee's death was not anywhere near as widely reported as other 60's icons such as Jim Morrison, Janis Joplin and close friend Jimi Hendrix.
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