It isn't always a gimmick. There are bands who take their Satanism seriously (Akercocke), and bands who do it for a laugh (making fun of earlier metal). And to the guy above Sleeps, "fuck Jesus" metal isn't necessarily Satanist (Immolation, The Meads of Asphodel). Anyway, Deicide have been around almost 15 years, so they're not a flash in the pan gimmick.
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