Use all forms of social media. We promote on Facebook, Soundcloud and Reverbnation. Get any friends that you have on FB, Twitter, etc as well as anyone whose interested in your music to share it on their pages as well. We have videos on Youtube and that helped us a lot. Our singer makes the videos by editing various found images together. We don't have a ton of fans but we have people from as far as Japan liking our page so social media definitely works. Of course it helps if you're good at networking like our singer is.
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